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Digital Marketing Masterclass v1
Intro to Digital Marketing
Principles of Digital Marketing (12:28)
Developing Marketing Objectives (15:48)
Connecting With The Customer Online (12:56)
Competitor Research (19:31)
Market Research Tools (7:29)
Lead Temperature (26:13)
Customer Acquisition (58:53)
Turning the Flywheel (26:13)
Email Marketing
Email Marketing Fundamentals (10:32)
Testing And Optimizing (4:19)
Creating An Effective Email Campaign (14:58)
Email Marketing Automation (2:53)
Email Design (10:11)
Tools And Strategies (8:26)
10 Tips to Write a subject line (7:01)
Content Marketing
Intro To Content Marketing (12:25)
Concepts And Strategies (19:05)
Publishing & Distributing (5:27)
Creating & Curating (14:02)
Developing A Plan (21:06)
Content Research (7:20)
Content Metrics & Performance (8:15)
8 Tips for Using Infographics (6:39)
Writing SEO-Friendly Blog Posts that Convert (10:51)
Analytics
Intro To Analytics (12:04)
Fundamentals of Analytics (8:29)
Monitoring With Reports (5:30)
Analyzing Data (14:21)
Setting Goals (11:38)
Data Studio Dashboard (16:50)
Adding a User to Google Analytics (0:40)
Tracking and Implementation (8:35)
SEO
SEO Fundamentals (19:39)
Aligning SEO With Goals (23:46)
Researching and Writing Content (14:55)
SEO Copywriting 101 (11:06)
Tips to Improve Your Site's Traffic (14:34)
7 Actionable SEO Tips (34:44)
Keyword and Content SEO Plan (26:53)
What are Transactional Queries (5:50)
Fundamentals Of A Digital Footprint (7:15)
Buyer Persona (8:37)
Web Development
Elementor Mobil Nav Setup (13:16)
How to set up site ID in Wordpress (1:44)
Wordpress Dashboard Overview (6:26)
Optimizing an Image in Photoshop (9:30)
How to Install Elementor Pro (2:37)
Installing the Astra Theme (1:16)
Making a Hero Section with Video (24:39)
Saving a WebP Image in Photoshop (15:51)
WordPress 101 (22:01)
Design Principles & Copy (9:49)
Google My Business
What is Google My Business (3:39)
Optimizing your Google My Business (4:55)
Creating a Google My Business page (7:23)
Google My Business 7 Additional Uses (3:53)
Google My Business Reviews (4:16)
GMB Reviews (10:11)
Google My Business Walkthrough (9:32)
Google My Business Insights (6:32)
Adding a User to Google My Business (0:31)
Social Media Marketing
Intro to Social Media Marketing (10:04)
Setting up a Social Media Experience for an Audience (5:04)
Creating and Optimizing Social Media Campaigns (6:31)
Key Platforms (5:36)
Growing and Engaging an Audience (8:07)
Data-Driven Audience and Campaign Insights (6:33)
Facebook Ads
Facebook Ads Overview (14:03)
Creating a Facebook Business Manager Account (1:57)
Setting up the Facebook Pixel (3:43)
Creating your first Facebook Ad (12:20)
Analyzing the Data (7:36)
Creating Custom Audiences (5:21)
Adding Users (1:22)
Google Ads
Creating a Google Ads Account (6:09)
Setting up Conversion Tracking (16:08)
Creating Your First Ad (17:49)
Using Keyword Properly (20:55)
Display Ads (16:09)
Adding Users to Google Ads Account (1:10)
CPC Advertising
Fundamentals Of Paid Search Ads (5:20)
Creating Campaigns (7:23)
Fundamentals Of Display & Video Ads (6:27)
Conduct a PPC Campaign on Facebook (10:29)
Other Tools
Using Streamlabs Part 1 (4:48)
Writing SEO-Friendly Blog Posts that Convert
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