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Digital Marketing Masterclass
Module 1: Digital Marketing
The History of Marketing
Principles of Digital Marketing (12:28)
The Four P's of Marketing
BCG Matrix
Porter's Five Forces
Developing Marketing Objectives (15:48)
Module 1 Quiz
Module 2: Search Engines
How People Search (9:42)
How People Search
The Meaning of User Intent
The Concept of Do, Know, and Go
The User Journey
Who Gets Clicks
What Can Search Engines See on Your Site
What Search Engines Can't See
How Do Search Engines Work?
How Users Interact with Search Engines
Search Engines are Always Improving
What are Transactional Queries? (5:50)
Transactional Queries
What are SERP Features?
Module 2 Quiz
Module 3: SEO Basics
What is SEO?
Three Keys to SEO Success
7 Actionable SEO Tips (34:44)
Overarching Categories of SEO
Tips to Improve Your Site's Traffic (14:34)
S.E.O. Search Engine Optimization (14:41)
Use SEO as a Tool for Continuous Improvement
Module 3 Quiz
Module 4: SEO Fundamentals
SEO Fundamentals (19:39)
Fundamentals Of A Digital Footprint (7:15)
What are the Fundamentals of SEO?
On-Page SEO
Optimize Meta Titles and Descriptions (13:22)
Site Architecture Elements
Advanced On-Page SEO
Advanced On-Page SEO Tips (19:27)
Advanced S.E.O. Checklist (28:46)
Improve SERP Rankings for Existing Content (9:09)
Technical SEO
Technical SEO Best Practices
Internal Linking (21:09)
Technical SEO Tools
Local SEO
Business Factors
Map Ranking Factors
Local Organic Results Ranking Factors
Optimization for Organic Local SEO Placement
Off-Page SEO
Optimize Your Rankings (35:10)
Advanced Security Checklist (28:54)
Google My Business
Intro To Google My Business (1:07)
What is Google My Business (3:39)
Optimizing your Google My Business (4:55)
Creating a Google My Business page (7:23)
Google My Business 7 Additional Uses (3:53)
Google My Business Reviews (4:16)
GMB Reviews (10:11)
Google My Business Walkthrough (9:32)
Google My Business Insights (6:32)
Adding a User to Google My Business (0:31)
Module 5: Content Marketing
Intro To Content Marketing (12:25)
What is Content Marketing?
SEO Copywriting 101 (11:06)
Optimize Your Content for SEO (25:57)
Complete Guide to Evergreen Content (8:52)
Content Types
Developing a Plan (21:06)
Developing a Plan
Keyword and SEO Content Plan (26:53)
Guest Blogging (13:08)
Guest Posting
Content Principles
Content Strategy (10:05)
Content Research (7:20)
Researching and Writing Content (14:55)
Quality Considerations
Publishing & Distributing (5:27)
Publishing
Distribution
Set Goals
Content Metrics & Performance (8:15)
Measure
What Factors Impact Content Success?
Concepts And Strategies (19:05)
8 Tips for Using Infographics (6:39)
Writing SEO-Friendly Blog Posts that Convert (10:51)
Creating & Curating (14:02)
Module 6: Aligning SEO With Goals
Aligning SEO With Goals (23:46)
Why Should I Set Goals for SEO?
Measuring Targets (Leads, Sales)
Measuring SEO Performance (13:41)
Measuring SEO Performance
Module 7: Analytics
Quantitative vs Qualitative (5:27)
Quantitative vs. Qualitative Data
Intro To Analytics (12:04)
Introduction to Analytics
Fundamentals of Analytics (8:29)
Fundamentals of Analytics
Analyzing Data (14:21)
Analyzing Data
Monitoring With Reports (5:30)
Segmentation
GA4: What's Changed?
Data Studio Dashboard (16:50)
Google Analytics and Tag Manager (Walk-through)
How to Create a Google Tag Manager Account (0:58)
Installing Google Tag Manager Tracking Code (0:46)
Creating a Google Analytics Account (2:36)
How to Install Google Analytics Tracking Code (1:47)
How to Create Goals in Google Analytics Part 1 (1:47)
How to Create Goals in Google Analytics Part 2 (3:56)
How to Track a Form Submission in Wordpress (3:01)
How to Create Filters in Google Analytics (1:06)
Setting Goals (11:38)
Adding a User to Google Analytics (0:40)
How to Create Custom Views in Google Analytics (1:05)
Google Analytics Settings Menu (3:01)
Auditing an Existing Google Analytics Account (4:37)
Tracking & Implementation
Tracking and Implementation (8:35)
Auditing and Existing GA Account (4:37)
Creating a Google Analytics Account (2:36)
Creating a Google Tag Manager Accountt (0:58)
Creating Custom Views in Google Analytics (1:05)
Creating Filters in Google Analytics (1:06)
Creating Goals in Google Analytics Part 1 (1:47)
Creating Goals in Google Analytics Part 2 (3:56)
Google Analytics Settings Menu (3:01)
Install Google Analytics Tracking Code (1:47)
Installing GTM Tracking Code (0:46)
Module 8: Advertising
What is a Landing Page and Why Is It Important?
Landing Page Optimization (10:33)
Fundamentals Of Paid Search Ads (5:20)
Fundamentals of Paid Search Advertising
Creating Campaigns (7:23)
Paid Search Campaign Creation with Google Ads
Paid Search Campaign Management
Fundamentals Of Display & Video Ads (6:27)
Intro to Display and Video Advertising
What are the Different Types of Display Advertising?
Video Ad Formats Include
Facebook Ads (Walk-through)
Facebook Ads Overview (14:03)
Creating a Facebook Business Manager Account (1:57)
Setting up the Facebook Pixel (3:43)
Creating your first Facebook Ad (12:20)
Analyzing the Data (7:36)
Creating Custom Audiences (5:21)
Adding Users (1:22)
Conduct a PPC Campaign on Facebook (10:29)
Google Ads (Walk-through)
Creating a Google Ads Account (6:09)
Setting up Conversion Tracking (16:08)
Creating Your First Ad (17:49)
Using Keyword Properly (20:55)
Display Ads (16:09)
Adding Users to Google Ads Account (1:10)
Module 9: Email Marketing
What is Email Marketing?
Email Marketing Fundamentals (10:32)
Email Marketing Fundamentals
Write an Effective Email Subject Line
10 Tips to Write a subject line (7:01)
Creating An Effective Email Campaign (14:58)
Creating an Effective Email Campaign
Email Design (10:11)
Email Design
Email Marketing Automation (2:53)
Automation
Testing And Optimizing (4:19)
Tools And Strategies (8:26)
Module 9 Quiz
Module 10: Competitor Research
Competitor Research (19:31)
What is Competitor Research?
Steps to Competitor Research
Market Research Tools (7:29)
Module 10 Quiz
Module 11: Social Media Optimization
What is SMO?
Intro to Social Media Marketing (10:04)
Key Platforms (5:36)
Key Platforms
Setting up a Social Media Experience for an Audience (5:04)
Setting Up a Social Media Experience for and Audience
Creating and Optimizing Social Media Campaigns (6:31)
Creating and optimizing Social Media Campaigns
Content Strategy Optimization
Social Media Content Calendar
Editorial Calendar Techniques (7:41)
Data-Driven Audience and Campaign Insights (6:33)
Data-Driven Audience and Campaign Insights
Growing and Engaging an Audience (8:07)
Growing and Engaging an Audience
Module 11 Quiz
Module 12: Fundamentals of Websites
Optimize for CTR (16:28)
Optimize for CTR
What is Organic CTR?
Ways to Optimize Organic CTR?
Design Principles & Copy (9:49)
Design Principles & Copy
User-Centered Web Design
Website Design Optimization
Module 12 Quiz
Web Development (WordPress Walk-through)
Elementor Mobile Nav Setup (13:16)
How to set up site ID in Wordpress (1:44)
Wordpress Dashboard Overview (6:26)
Optimizing an Image in Photoshop (9:30)
How to Install Elementor Pro (2:37)
Installing the Astra Theme (1:16)
Making a Hero Section with Video (24:39)
Saving a WebP Image in Photoshop (15:51)
WordPress 101 (22:01)
Module 13: Sales
Customer Acquisition (58:53)
Relationship Management
What is Customer Engagement?
Buyer Personas (8:37)
Buyer Personas
Connecting With The Customer Online (12:56)
What is a Sales Cycle?
Why Use a Sales Cycle?
What is Lead Generation?
Lead Temperature (26:13)
MQL vs SQL: What is the Difference?
Lead Scoring Further Explained
LTV (Life Time Value)
Module 13 Quiz
Module 14: Branding
Brand and Brand Messaging
What is a Brand?
The Language of Branding
How to Build a Brand
A Brand at Work
Brand Positioning Map
A Few Tips
Module 14 Quiz
Turning the Flywheel
Turning the Flywheel (26:13)
Bonus Module: How to Create a YouTube Channel
How to Create a Channel With your Business Name
Management : YouTube SEO Tips
Other Tools
Streamlabs Part 1 (4:48)
Streamlabs Part 2 (10:50)
Measuring Targets (Leads, Sales)
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